Patrick Ta Beauty
Patrick Ta Beauty
Digital Design, Content Creation, Experiential Design
Client
Patrick Ta Beauty is a luxury makeup brand on a mission to make everyone feel confident and beautiful in their own skin. During my contract, I designed a variety of digital assets, including presentations, social media graphics, banner ads, web mockups, and educational product images for the dotcom, Sephora, and Cult Beauty. I also provided supplemental design support for in-store signage, experiential product launch events and other OOH marketing needs.
DIGITAL
Ppage assets created for patrickta.com, Sephora, and Cult Beauty to help educate shoppers on how to use and apply the makeup products.
SOCIAL MEDIA
For the brand’s instagram, I curated product photos, videos, and UGC, arranging them to maintain a cohesive flow of post content and color. Additionally, I created educational static posts, reels and themed story sequences surrounding product launches, tutorials, and follower engagement.
Concept pitch for the instagram grid
EXPERIENTIAL
Design elements included large scale wall decals with matching pillars, graphic window coverings, wayfinding signage, and various branding elements throughout the spaces. Supporting print items were themed shoppings bags, PR gift boxes, flyers, menus, and place cards.
