Creative Direction, Logo Design, Label Design
Epicurean Harvest is a line of cocktail fruit garnishes imported by Preiss Imports. The branding and product packaging needed an update to appeal to a younger, foodie-driven demographic. Inspired by the cocktail craze of the 1920s, I created an art deco-esque lettermark and typographic label design. The pops of gold foil incorporate and elevate the existing jar packaging. Giving the brand a complete overhaul has helped target those interested in craft cocktails and culinary adventures.
During the 1920s, cocktail parties came to symbolize high society and Jazz Age sophistication. More than just the American way to serve drinks, cocktails became a part of American culture and the American state of mind.