Preiss Imports
Epicurean Harvest
Creative Direction, Logo Design, Label Design
Client
Epicurean Harvest is a line of cocktail fruit garnishes imported by Preiss Imports. The branding and product packaging needed an update to appeal to a younger, foodie-driven demographic. Inspired by the cocktail craze of the 1920s, I created an art deco-esque lettermark and typographic label design. The pops of gold foil incorporate and elevate the existing jar packaging. Giving the brand a complete overhaul has helped target those interested in craft cocktails and culinary adventures.
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During the 1920s, cocktail parties came to symbolize high society and Jazz Age sophistication. More than just the American way to serve drinks, cocktails became a part of American culture and the American state of mind.
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![](https://amyripplinger.com/wp-content/uploads/2023/03/EH-label-apples.png)
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